Key Responsibilities

Sales Strategy & Target Management

- Develop and execute the export sales strategy and annual sales plan for assigned product lines (pepper, coffee, cashew, spices) in line with company objectives.

- Set sales targets, monitor performance, and drive the team to achieve/exceed monthly, quarterly, and annual revenue and volume targets.

- Analyze market trends, pricing movements, and competitor activities to advise on pricing and business strategy.

Team Management & Development

- Lead, coach, and manage the sales team (Sales Staff) to ensure productivity and professional growth.

- Set individual KPIs, review performance, and provide training on product knowledge, negotiation, and customer management.

- Recruit and build a strong, motivated sales team as the business scales.

Key Account & Market Development

- Manage and grow relationships with key international customers and strategic accounts.

- Identify and develop new markets and customer segments to expand export revenue.

- Represent the company in key contract negotiations and high-value deals.

- Attend major international trade fairs and business trips to build the company‘s market presence.

Cross-functional Coordination & Reporting

- Work closely with Production, QC, Logistics, and Finance to ensure smooth order execution, on-time delivery, and healthy cash flow (payment terms, credit control).

- Prepare and present periodic sales performance reports, forecasts, and market insights to the Board of Management.

- Propose improvements to sales processes, policies, and systems (CRM, pricing, contracts) to increase efficiency.

What We‘re Looking For

Qualifications

- Bachelor‘s degree in Business Administration, International Trade/Business, Economics, or a related field; MBA is a plus.

- At least 5 years of experience in B2B export sales, with a minimum of 2 years in a sales management/leadership role — experience in agricultural products (pepper, coffee, cashew, spices) or food export strongly preferred.

- Proven track record of achieving/exceeding sales targets and managing a sales team.

- Fluent English (written and spoken) required; additional language is a strong advantage.

- Strong leadership, strategic thinking, negotiation, and stakeholder management skills.

- Deep understanding of international trade practices, incoterms, and export documentation.

- Willing to travel internationally for customer visits, trade fairs, and market development.

What We Offer

- Competitive salary (commensurate with experience) + sales incentive/commission scheme based on performance

- Free daily lunch and café access at our in-house restaurant, Rose — a comfortable and premium dining space for all staff

- Holiday and Tet bonuses in accordance with company policy

- Full statutory social, health, and unemployment insurance (BHXH, BHYT, BHTN)

- 24/7 personal accident insurance

- Premium healthcare insurance

- Training and professional development opportunities

- A dynamic, international working environment with real ownership and growth potential

Work Location

238 Vo Van Kiet, Cau Ong Lanh Ward, District 1, Ho Chi Minh City